Hello Kitty is a fictional character made by the Japanese company Sanrio, first produced by Yuko Shimizu. She is portrayed as a female white Japanese bobtail cat using a red bow. The character's very first appearance on an item, a vinyl coin purse, has been around since Japan in 1974 and brought to the United States in 1976. The type is a staple of the kawaii segment of Japanese popular lifestyle.
The Hello Kitty brand has spread globally; Sanrio earned over $1 billion annually inside sales outside of Japan, by 2003. Although mainly directed at the pre-adolescent female market, the Hello Kitty product range should go all the way from purses, decals and pen sets in order to toasters, televisions, clothing, massagers, as well as computer equipment. It has a cult-like subsequent among adults as well, especially in Asia, where Hello Cat adorns cars, purses, jewelry and many other high-end consumer goods. Several Hello Kitty Tv set series, targeted towards young kids, have also been produced. Examples of items depicting the character include lifelike dolls, stickers, greeting cards, clothes, components, school supplies, dishes and also home appliances. Her fame as a recurring Sanrio character has triggered the creation of two officially accredited Hello Kitty theme parks, Harmonyland and also the indoor Sanrio Puroland.
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